What the hell? Is this the new standard for crap commercials?

The new Coca Cola commercial. The one where the guy is talking about the third time the Faith Hill look-alike slept over at his place, she wore flowered cotton underwear! Woo hoo! So what? She was bearing her soul to him just because she got lazy and tired of having a elastic strap between her ass cheeks? I have sisters, I know what flowered underwear look like, the same ones I found soaking in the sink every time I went to brush my teeth.

At first I couldn’t tell whether it was a commercial for cotton, laundry detergent, or Hanes®. Anyway, it featured the song *Fade Into You[i/], by Mazzy Star, the same song I lost my virginity to.

I just don’t see it.

Doing my duty to kill the stray italics tag.

Guess all the good commercial ideas were taken.

Coke is it!

Oh, and flowered underwear.

Oh that’s nothing. There’s a commercial out there that features a bunch of singing belly buttons. You can actually see the belly button moving like it’s a mouth. It’s disgusting! I’m not sure what the commercial is for, but I’m completely grossed out every time I see that commercial.

Grace, you may want to check out the Singing belly buttons make my daughter cry thread in the Pit.

Now here I’ve got to disagree. From a video editor’s standpoint, the singing bellybuttons (advertising the new style of low-waisted jeans) has to be one of the best ads out there right now. It is SO VERY WELL executed, and trust me, that wasn’t an easy spot to pull off.

Now if you want to talk IRRITATING, lowest-common-denominator, crap-that’s-s’posed-to-be-hip-but-falls-far-enough-short-of-the-mark-to-possibly-be-moving-backwards, just bring up anything done by Old Navy in the last three years. ARRRRGGGHHHH!

YMMV.

Paul

Thanks for the link to the pit thread JeffB. I’m glad to see that I was the only person creeped out by that ad.

BTW, I didn’t mean to ignore you Paul. The commercial may be good, but golly, it really does unsettle me. Just thinking about it gives me the dry heaves.

Well, I have to admit that the first time I saw the ad I had a slight WTF?!? reaction to it, but slowly, surely the beauty and artistry of the piece washed over me, until I was adrift in a sea of…

[sup]I’m sorry, I got lost, what were we talking about?[/sup] :slight_smile:

I actually like that commercial (the Coke one, not the belly buttons). I think the messages behind that ad campaign are rather sweet, and in such stark contrast to all the crap based purely on either sex or precocious children.

  1. Guy likes that girl is secure enough with him not to wear vampy underwear all the time.
  2. Girl slips and falls during rainstorm, gets up bursting with laughter and not worrying about her fancy party clothes.
  3. Kid who likes talking with his friends on the beach

Sure, it’s not the most riveting series of commercials, but it’s nice seeing people focused on how other people make them feel good. If that sentence makes sense.