$6,000 flat + $1,500/year is the price quote from a company in California that offers a combination product/service, an email gateway. Essentially, they put a computer on our network that filters all the mail going to our mail server. The $6,000 is the cost of the computer, software, and installation; the $1,500/year is a service fee to them to keep updating our spam filter with their blacklists (the figure is based on the number of mailboxes we have, approximately 200). It’s a black box solution: we pay them, their box takes care of everything. Their offering is about par for the course, at the bottom end; I’ve seen much more expensive offerings. Think of it as $13,500 across 5 years.
There are other options, but none as good as our current setup: external mailhosting that incorporates spam filtering. For reasons of company IS policy, and technical reasons, that’s not as good as hosting our own mail server, and would probably cost about half as much. Our company is too large to make effective use of Yahoo mail accounts, and isn’t really a good image for us to project anyway.
Another option would be to roll our own, which would require expertise we don’t have, which would require a consultant, who would cost a lot more than $13,500.
$13,500 is less than a tenth of a percent of our total sales; on the other hand, we’ve been losing money this year, so imagine sitting down with the president to argue that we should spend that to eliminate what you term as a ‘minor annoyance’.
Now, we’re one company, and we’re not very large. Multiply that cost across every company in America, adjust for size, and then take a percentage of that figure for the number of companies that actually buy the solution. Say there are 1,000,000 companies in America with revenues greater than $1,000,000 (according to this site). Considering our company as a weighted average size (a conservative estimate, I think), and that’s $13,500,000,000. Say only 10% of those companies subscribe to the bottom line service I quoted (which is radically insufficient for, say, IBM), and that’s a floor of $1,350,000,000/5 years in lost profit for American businesses, solely attributed to spam.
I think that’s a conservative figure, since all of my assumptions were conservative or accurate. Still think spam has a trivial cost?