I realize that there are more things in heaven and earth than are dreamt of in my philosophy, but I’m having a really hard time figuring out who would ever need to blend a golf club. But it seems unlikely that a company would manufacture and advertise a product unless it expected to turn a profit on it. So who buys these things?
The marketing ploy is is that it will blend up ice easily. I’ve owned two blenders, and both were pieces of crap that couldn’t even blend strawberry slush into more liquid slush, much less ice for margaritas. They’re showing ‘hey, if we can blend an iPhoneto bits, then you can make margaritas no problem!’
If they were readily available in Australia and didn’t cots $1000, I’d buy one.
“Yup, got me one of those BlendTec blenders. This baby can blend a freaking iPhone, you know. Don’t believe me? Sarah, pass me your iPhone. Nah, I’m kidding. Or am I? Seriously though, who wants a Daiquiri?” 
There’s also the Vit-Mix blender, which is what I’ve seen in most restaurants/professional kitchens. I broke down and bought one of these babies a few years ago, and I love the thing. Despite their horrible, horrible marketing, the blender itself is incredibly high quality and so far has done everything it’s advertised to do. WAY better than a standard blender. And, of course, WAY more expensive.
The main purpose of the “Will it Blend” website is to show off the machine’s power, because I’m sure a lot of people have had weak blenders that can’t even properly cut up ice. They’re basically professional-quality machines available for consumers (they’re the ones Starbucks uses to make Frappucinos).
Blendtec’s testimonial page lists the following as satisfied users of their product:
[ul]
[li]IHOP [/li][li]Subway [/li][li]Planet Smoothie [/li][li]TCBY [/li][li]Nestle [/li][li]Ocean Spray[/li][/ul]
I would guess that restaurants and the food industry are their target market.
I’ve had this baby for over 15 years: http://www.lanuevathermomix.com/activos/thermomix3300.jpg
I’ve changed the blades several times due to excessive wear, but other than that it is still going strong. All other plastic blenders I had in the past would fail sooner or later, usually the plastic parts on the base that move the blades break after a while.
My sister has one, and she loves it. She says it’s not really like a normal blender, in that you’re better off using a food processor if you want some thing in small chunks rather than liquified, but it works great for what she uses it for, which is smoothies, making almond flour, and grinding things for recipes. There are so many crappy blenders out there that the advertising is probably directed toward people who’ve had a bunch of blenders that won’t even crush ice.
I’ve also been disappointed in the modern blenders I’ve bought, but I haven’t needed anything like a blendtec since I inherited my grandmother’s ancient stainless steel monstrosity a couple of years ago. It’s old and ugly, but it’ll blend anything.
Aruh! More power!
There’s your market right there. Just be positioning it as the toughest and/or most powerful blender on the market, they’ve got the attention of all those people who want “The Best” countertop bling even if they don’t need anything more than mediocre.