So I was reading this thread about Keurig & DRM and I came up with the same question I’ve asked myself a million times since they first came out.
What’s the point of a Keurig machine? Yes, I know that it can make single cups of coffee well. And, I know that in certain situations, the ability to have tailored single cups of coffee, tea or whatever is nice. My former employer used to have one in the client conference room along with a pretty diverse menu of coffees, teas and other hot beverages that it could brew.
But I suspect that 99% of people just use them to brew coffee, and I wonder why they pay the relatively massive premium to get a Keurig and k-cups when they can get a 4 cup coffeemaker and do the same damn thing for a lot less money. The math isn’t there- a Keurig machine is roughly $100, and a 4 cup coffeemaker is roughly $30, and 50 k-cups costs about $30, while 12 oz of coffee (48 cups) costs about $12 (Green Mountain Breakfast blend for both k-cups and ground coffee). Coffee filters are dirt-cheap; 200 for $4.50 is pretty typical, giving us a per-cup cost of $1.67 for the k-cups, and $0.25 for the coffee + $0.03 for the filter for $0.28 per cup for the regular coffee.
Is it really the level of sheer laziness that would think that amount of money is worth not having to clean a coffeemaker or measure out water and coffee? Or is there more to it?