What's with Les Schwabs "Free Beef"?

Les Schwab Tire commercials often advertise “Free Beef” with tire purchase.

This always sounded gross to me, but just for laughs, I went to check it out. Turns out it’s not steaks or roasts, but those toxic cocktail peps you buy at the Qwiki Mart and are so treasured by high cholesterol truckers.

Any body ever get real meat from Les? and I’m not talking about his special tube steaks.

The real Les Schwab was also a rancher. Way back in the day it used to actually be Free Beef from his ranch. Steaks and such.

I assume since the real Les is dead or took the money and ran… no more free beef.