My first lunch box was Bonanza. I no longer have that one, but my brother sent me a mint Hot Wheels lunch box for my birthday.
I had Jonathan Livingston Seagull, The Partridge Family, Hot Wheels, and a red plaid one (in fourth grade, when I felt like I was getting too old for lunch boxes with pictures on them).
I coveted the yellow Peanuts box with the dome-shaped lid, but never got one. Funny thing is, now I’ve got a small replica of the same lunch box (metal, but no thermos, alas) that I keep my cat supplies (nail clippers, Q-tips, etc.) in.
I also had the Evel Knievel Stunt Cycle. Loved that thing, along with my Verti*bird and my “chrome” SST racer cars (anyone else remember those?)
My brother had a red plastic Peanuts lunch box. He also had a Star Wars metal lunch box.
I had that!
I had that! It broke almost immediately
I also had Johnny West, the cowboy with an amazing number of plastic accessories.
And I also had the WOLFPACK camper, again with an amazing array of plastic accessories. But I never had any of the Wolfpack action figures.
Oh, yes! I had Johnny, along with his sister Jane, a couple of others including a blond one with a mustache who was (I think) supposed to be Wild Bill Hickok and Black Bart, a couple of horses, and a metric crapton of their various plastic accessories. I think my parents got a deal on the set or something.
I had Big Jim, but I don’t think I had any of the Wolfpack stuff either. I did have some sort of Big Jim camper, though. It was brown.
Did anybody have Steve Scout? He was pretty cool, and had a lot of very cool adventure sets.
(Sorry about the hijack–we were talking about lunchboxes, weren’t we? 
'70s toys always get me all nostalgic.)
Man! I am so jealous.
The blond one was General Custer.
I had a few, but the one I really remember is the Dark Crystal one, which I thought was really cool when we bought it. A tip: never take a Dark Crystal lunchbox to school if you’re the kid on the bottom of the social heap. I was tormented for months over that.
Oh, wow…memories…
Adam 12
Evel Kenevel
Hot Wheels
Man, I used to love the metal lunchboxes. My mom would by me a new one every year. I remember having the Six Million Dollar Man, Happy Days, Peanuts, Pigs in Space and Star Wars. I was dumbfounded when it became really uncool to have a lunchbox like that.
Pocahantas.
And apparently the black-clothed one was Sam Cobra.
Thanks so much for the reminder of these! I just found this site, which lists all the different toys in the set. I had no idea how many of them there were!
I had the buckboard, too! Oh, happy memories of hitching that thing up to the cat! 
I’d completely forgotten about that. Good times!
Man, Johnny was ugly.
I think most of them were not available in the mid-1970s, when I had my Johnny West.
I remember Johnny, the blue “quick-action” Johnny, Sam Cobra, General Custer, and Geronimo. There might have been a few others available, but certainly not as many as are featured on the Web site.
Space 1999 is the only one I remember. An odd choice for a kindergarten girl, but whatever.
Hippy Hollow - I have the thermos in the basement, but I swear I didn’t steal it from you!
“Have lunch with Snoopy” on one side. “Go to school with Snoopy” on the other side. Plastic dome variety.
this one
And yes, the thermos fit under the lid.
STAR_____________________
The Empire
Strikes Back
__________________________WARS
Yup, mine too. It got dented up pretty easily, though, and eventually, one side just caved in entirely, to the point where it couldn’t really be repaired.
After that, I had a plain black dome lunchbox. I don’t remember what happened to it, but by high school, I was just bringing brown paper bags.
I had that one too. I loved the picture of the kid with his head stuck in the fence.
I also had Johnny West and Thunderbolt the horse. I lost Johnny’s hands in a tragic accident. In addition, I had Big Jim’s friend Big Jeff (the J in JXJOHNS) complete with an African safari set.
My first one had a picture of a girl on it, who had a lunch box with a picture of the same girl with the same lunch box, who had a picture of a girl with the lunch box, who had a picture…
The rude introduction to the concept of infinity made me sick to my stomach. Or maybe the baloney sandwich was doing it. Anyway, I peeled the cover off during nap time (it was just cardboard covered with vinyl) and my mother bought me one with Looney Tunes characters like Road Runner and Elmer Fudd. I broke that one dropping it when Scott Johnson stabbed me in the ass with a thorn from the crab apple tree, and I used paper bags for the rest of my school career.
Currently I am using an insulated lunch bag that cost me $1500.
Regards,
Shodan
In 1964, when I was in first grade, I had Mickey Mouse lunch box…with all sorts of Disney characters on it. My mother washed it and thought putting it in a warm oven would dry it and the plastic handle got all melted and distorted. Also, on the first day of school, I dropped my lunch box. The glass inside the thermos bottle, which was filled with milk, shattered and milk leaked all over my lunch. From then on, my parents thought that $.02 for a carton of milk was pretty good.
Then, a few years later, I got a plaid lunch box.
Finally, in sixth grade, I got a psychedelic plastic lunch box. But, plastic lunch boxes, circa 1970, had a bad odor.