Who won the Capital One Mascot Challenge?

Every year, I see commercials for the Capital One Mascot challenge. I’ve never actually heard of a mascot winning. After some searching around, I can’t seem to find anything on winners from previous years. Is this just a scam? Do winners exist?

Could someone please find out who won in 2004? A list of previous winners?

Nevermind, I got it.
2004: Monte - Montana
2003: Cocky - South Carolina
2002: Monte - Montana