Why do marketeers think I want to buy a used car from a guy having a temper tantrum?

In My Humble Opinion
1

Home audio equipment, too, come to think of it.

I’d really like to see the market research on this. I have such a hard time imagining the average radio (or TV) listener thinking “Oh yeah, this sounds like a reputable person who knows the relatively-expensive merchandise and has priced it fairly and will stand behind it, and will treat me with courtesy and patience when I go in to look for the item that’s right for me” while the voice blasting out of the radio speakers sounds like it belongs to an apoplectic guy with a really bad headache hurling objects at the wall and kicking chairs and file cabinets while berating the radio public for not already having its collective ass in his office buying up some equipment.

I can kind of see it’s appropriateness when the product being advertised is professional wrestling (He’s!! Not!!! Here!! to DEEEFENDDD!!! He!!! Came!!! To!!! MAIIIIIIMMMM!!! And!!! DONNNNN’T!!! You!!! Forget it!!!) or perhaps those silly demolition derby events where folks in trucks with big wheels try to drive over the roofs of each other. But why, for the luvva pete, used cars and audiophile speakers? To set a well-worn phrase back into its original context, would you buy a used car from this guy?

Or maybe they’re onto something and I’m missing the boat. Maybe consumers feel confidence in people who yell at them like they’re coping with the mother of all bad hangovers. Maybe advertising companies should use these same guys to hawk the advantages of opening a new account at Chase or Deutsche Bank: “No!!! Fee!!! Checking!!! And!!! FREE!!! ONNNNNline!!! Banking!!! Yes!!! Bring!!! us Your!!! $#%@ Money!!! Now!!!”

2

Audiophile speakers? Oh, no! You can’t buy those. You can’t even look at them.

IF your references check out and IF your credit is satisfactory, you MIGHT be allowed (assuming a satisfactory “donation” is remitted) to be placed on a waiting list to speak to someone about making an appointment to dicuss the possible “audition” of a pair of speakers. Of our choice. Because you don’t have the sensory capability to make an adequate dicision of what “true sound” is. Leave that to us. We know best.

All this assumes, of course, that the rest of your equipment and your listening environment is found to be (or upgraded to) a minimum acceptable standard. By our definition.

3

There’s a theory that the more upscale the car, the quieter the commercial.

Think about it. When was the last time you saw a screaming commercial for a Lexus?

4

“Crazy Eddie!! If he thinks I’m going into his store he’s INNNNNSANNNNNE!”

5

They’re all named “Eddie” and they all come from the Ukraine. How does that work? :confused: