Why doesn't Steve Harvey ID the "brand new car!" families can win on Family Feud?

Seems like a popular enough show that an enterprising car company would donate a car in turn for some sort of a plug. But all Steve Harvey does is announce the prize as a “Brand new car!”

Does FF just buy the car and give it away? Wouldn’t it be smarter to approach different car manufacturers and ask for a car and some sponsorship and have Steve plug the car?

If not why wouldn’t some marketing genius approach FF and offer sponsorship money and a free car for the plug?

Surely the donator of the car can’t simply be satisfied with a camera shot of the front of the car showing he manufacturer tag.

My wife tells me it might be cut out of the reruns (which is what I watch on GSN) or there’s some sort of side deal. Seems like someone is leaving a lot of money on the table here and it’s odd to me.
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I suspect it’s easier and legally cleaner in case there is a change of program sponsor or the network sells block advertising time not sullied by other brands. A well-inserted ‘new car’ could almost be considered ambush marketing if you’ve paid handsomely for prime commercial time.

“A new car!”

It’s a Kia Rio.

“Honey, you can still sell it”

I haven’t watched the show lately, but I remember him saying “a stylish new Ford Fusion” an awful lot. Sometimes it would be “a new, fuel-efficient Ford Fusion.” Has he stopped doing this? :dubious: :confused:

Do they actually win a car, or do they win money and the car in the studio is just for show?

I know that on The Price is Right you win all the actual stuff. (People often have to sell some of the prizes to cover the taxes.) Dunno about Family Fued, though. Even in the depths of the worst flu I ever had, I couldn’t bring myself to watch that. :stuck_out_tongue:

In all of the Family Feuds I’ve watched, he’s always said it’s a Ford of some sort - Fusion is was the most common one I recall seeing.

My buddy won the actual car on a game show. He was a moron and didn’t pay the taxes on the winnings (which is a pain, actually - “You just won a car worth $50,000!” Uh, I can’t afford to pay the taxes.) He ended up in a boatload of debt.

Slight hijack- Last week, Price is Right was giving away a GODDAMN FERRARI worth 206k!

Guy didn’t get it, but DAMN!

I cannot EVER recall them giving away a car worth that much. Almost always eco-shitboxes.

According to Google, someone once won an “Audi R8 V8 Spyder Quattro S Tronic” worth $157,300.00.** Apparently, they charge by the letter.**

I was under the impression that on quiz shows, that if you “win a car”, you don’t get the keys from the quizmaster and go drive your new car waiting outside. What they do is give you a voucher for what they feel it is worth (list price) and you go to a dealer and negotiate what all you want and pay extra for various options.

Holy crap. On which pricing game? Golden Road?

I, too, remember him specifying a Ford Fusion.

Ugh, the V8, pass.

Can I just ask is paying taxes on prize wins routine? Does it apply differently to dumb luck games vs games of skill (eg horse racing vs errrr… horse racing)? If you got a $50,000 car how much would you be up for in tax?

I ask as in Australia gambling wins are not taxed (there may be exceptions), and I’m assuming TV prizes are in the same bag.

Because Steve Harvey would probably say it was going to be a Tesla, and then it would turn out to be a Honda?

It’s the same tax rate on both. The income taxes would be charged at the same rate as the income taxes on most other income, for example your salary from your job.

Since we have a progressive tax rate system, the actual amount of tax to be paid would depend on how much other income the winner had and what other exemptions, credits, or deductions the winner qualified for. A rough guess would be that a lower-middle income taxpayer might end up paying 15 to 28% in federal income tax plus another 4 ro 9.3% in California state income tax (assuming the show is filmed in California or the winner lives in California).

Note that this is not considered gambling because the winner does not have to bet any money to play. However, the tax rate on gambling is the same.

Bolding mine. This is probably the reason.

Dream Car Week. They’ve been doing these once a year since 2013.