Could I just once have a job where every single person didn’t second-guess every damn thing I do or say? Just once? Is there something in my appearance or demeanor that screams, “Don’t believe it! I don’t know what the fuck I’m talking about!”
Really, if what I am supposed to do is shut my mouth and be a good little productionist, call me that, because if there’s anything I ain’t right now, it’s Creative Director. I cannot, I will not become an ardent follower of the “Big Giant Golf Ball” school of art*…I will not willingly create crap that does not fit the goal, the audience, in short, the purpose of the project. Why hire someone for this specific purpose and then allow every fool person who walks in the door dictate the design? I could just as easily stay at home if my opinion and experience is that worthless. I guess it makes me a fool but I don’t like being paid for nothing.
I feel churlish saying it, but the advent of WYSIWYG editors has created monsters…every single person in the whole fucking world is now a web designer. Just because you can put up a page does NOT make you artistically talented, or aware of even the most basic design principles. Of course, if I lived in even a moderately sophisticated locale, this distinction would be clear, but no, I have to do proposals for the fucking “Spongy-Bungee” two-bit T-shirt applique entrepreneur crowd. I can’t even send my portfolio to anyone, I’m so ashamed of the crap I’ve been forced to produce because we let our clients dictate the final look without so much as a whimper. I wouldn’t hire me either, based on that junk. And how can I explain that my company doesn’t believe in the analysis phase or educating our clients in design? It makes us all look bad.
I really need to take up rock carving or something that not everyone can do–and something that still exists when the lights go out. Clearly I just don’t have much aptitude in the only area that counts: ass-kissing!
*This is what I call design dictated by the client who always prefaces things with “I’m a very visual person,” and then is completely unable to visualize ANYTHING in the abstract. This type, if faced with design for, say, a golf course, will immediately suggest the very least subtle, least metaphorical, most trite of all possible design elements: “Oh! I know! We should have a big golf ball that spins in…” sigh
Thanks for letting me vent.