Why is Marvel being so coy about Avengers IV?

OK, the obvious reason is spoilers.

But what’s driving it? Filming is completed - so I hear - and they have to have been working on the marketing for a while now. We’re six weeks or so from the release for Avengers: Infinity War.

So what’s the name? Any guesses?

I’m thinking even the name is an enormous spoiler.

“A New Captain America”
“Avengers: Rebooting it All”
“Avengers: Cash Grab”
“Avengers: Unlike DC, we’re in color!”

So what is it going to be?

Maybe they simply haven’t decided as of yet.

It’s probably titled after a major Avengers comic book storyline that would spoil the ending of Infinity War. Like if it’s Infinity Gauntlet, that spoils that it’s a continuation of 3, or if it’s Secret Invasion, it spoils that they reveal that some characters are Skrull spies at the end of 3, or if it’s Secret War, they spoil that they’re transported to Battle World at the end of 3, or…well, you get the idea.

I suspect that you’re right that the title would be a spoiler. I expect that Infinity War will have a downer ending, with essentially the Avengers losing the battle*, possibly with fatal casualties. So the next movie might be “Avengers Shattered” or something like that.

Now Kevin Feige - God of all things MCU - has previously claimed that the title is not a spoiler. I have my doubts.

I’d bet we find it out on the day of the premiere. It’ll be right before the closing credits.

** Avengers IV
Spider-Clone Wars**
(yeah, I’d keep that under wraps, too)

Avengers IV: One More Day

ETA: Thought of a better one:

Avengers IV: The Amazing Story of Captain America-Red and Captain America-Blue!

It is difficult to see how it wouldn’t be a spoiler for the preceding film. Infinity War can go one of two ways: either Thanos turns out to be as much of a badass as has been alluded to in previous films (despite the fact that all he has really done to date is sit on his flying throne grinning and put on a glove) and will put the Avengers on their collective ass, forcing them to regroup and pick a better strategy than yell “Is that the best you can do?” and beat up minions until the blue sky beam appears; or there will turn out to be a Bigger Bad than Thanos which will be their true antagonist for Avengers 4. Either way, a descriptive title will give some clue, and not offering even that much creates a worldwind of speculation that no amount of paid publicity could generate.

Just wait for Avengers 5: At The Mountains of Money; it’s a combination of The Wolf of Wall Street tale of greed and excess combined with a Lovecraftian horror theme, but still within the MCU, which means you’ll have a heavily armed psychotic raccoon bantering with a Norse god and a giant green rage monster while Chris Pratt and Paul Ridd make wisecracks and dance in the background. You will pay to see it at least three times in the theatre, and it will break the film review aggregator rankings.

Stranger

“Avengers: Disassembled” would be traditional.

“You know Thanos? Part goth, because he’s obsessed with Death, part hipster, because he makes his own gloves?” - Squirrel Girl

Because they know that this way, when they actually release the title, it will be a big event and guarantee mucho free advertising for the movie.

Avengers: Too Much Popcorn

Well, then they need to recruit this guy.

A V E N G E R S • I V
IT’S SQUIRREL GIRL!
(I’m already standing in line for that one…)

I’m predicting it will be revealed in the Infinity War credits.

Avengers 4: We Just Bought Warner Brothers to put DC in the Next Movie! (Which is all everyone will talk about unlike the continuing consolidation of mass media under a single roof)

Just let me get off this ride before we do that my little pony crossover.

This can only lead to madness.

I wouldn’t mind a big-screen treatment of A Touch of Brimstone.

Avengers : With even more Avengers! (It’s all crowd scenes from here on out)

I can’t find it now, but I once saw a one-page of “What if everyone who had ever been an Avenger was still an Avenger?”. It was a rather crowded splash panel, for sure.

Avengers IV: “The Punisher KILLS the Marvel Universe”.

Avengers IV: Revengers