But what’s driving it? Filming is completed - so I hear - and they have to have been working on the marketing for a while now. We’re six weeks or so from the release for Avengers: Infinity War.
So what’s the name? Any guesses?
I’m thinking even the name is an enormous spoiler.
“A New Captain America”
“Avengers: Rebooting it All”
“Avengers: Cash Grab”
“Avengers: Unlike DC, we’re in color!”
It’s probably titled after a major Avengers comic book storyline that would spoil the ending of Infinity War. Like if it’s Infinity Gauntlet, that spoils that it’s a continuation of 3, or if it’s Secret Invasion, it spoils that they reveal that some characters are Skrull spies at the end of 3, or if it’s Secret War, they spoil that they’re transported to Battle World at the end of 3, or…well, you get the idea.
I suspect that you’re right that the title would be a spoiler. I expect that Infinity War will have a downer ending, with essentially the Avengers losing the battle*, possibly with fatal casualties. So the next movie might be “Avengers Shattered” or something like that.
It is difficult to see how it wouldn’t be a spoiler for the preceding film. Infinity War can go one of two ways: either Thanos turns out to be as much of a badass as has been alluded to in previous films (despite the fact that all he has really done to date is sit on his flying throne grinning and put on a glove) and will put the Avengers on their collective ass, forcing them to regroup and pick a better strategy than yell “Is that the best you can do?” and beat up minions until the blue sky beam appears; or there will turn out to be a Bigger Bad than Thanos which will be their true antagonist for Avengers 4. Either way, a descriptive title will give some clue, and not offering even that much creates a worldwind of speculation that no amount of paid publicity could generate.
Just wait for Avengers 5: At The Mountains of Money; it’s a combination of The Wolf of Wall Street tale of greed and excess combined with a Lovecraftian horror theme, but still within the MCU, which means you’ll have a heavily armed psychotic raccoon bantering with a Norse god and a giant green rage monster while Chris Pratt and Paul Ridd make wisecracks and dance in the background. You will pay to see it at least three times in the theatre, and it will break the film review aggregator rankings.
Avengers 4: We Just Bought Warner Brothers to put DC in the Next Movie! (Which is all everyone will talk about unlike the continuing consolidation of mass media under a single roof)
I can’t find it now, but I once saw a one-page of “What if everyone who had ever been an Avenger was still an Avenger?”. It was a rather crowded splash panel, for sure.