Yeah, we’re all used to the name by now, so we don’t pay any attention to it. But when you stop and think about it seriously, you realize it’s a pretty stupid name.
According to wiki, youtube was created by some computer geeks at a party who had a good idea. Fine.
But if you’re gonna start a brand new site with a brand new concept, why not give it a better name?
It’s only two words, and neither of them fits…
Yeah, the “Tube” part makes a bit of sense. But only a bit…
Everybody stopped using ‘tube’ as slang for a TV set about a generation ago.**
For a new web site, “Tube” is hardly a word that inspires.It’s old-fashioned, and implies low quality, over-sized, and burned-out technology. To attract a market of young internet-savvy people, wouldn’t you prefer to choose a name that implies “exciting–use-your-new-high-tech-camera-and-gadgets-at our new web site”?
And the “You” part is even stupider. It just doesnt make sense. “you” and tube just don’t fit together in English…Plus, as an opening phrase, it sounds like an insult. “Hey, you!—yeah, you over there…you idiot, you dummy” , etc.
A slight improvement would be to call it “youR tube”. This at least implies that the purpose of the new site is to share “your” (get it ? ) tubes. (although it doesn’t tell you what a tube is or why you have any to share…)
Now, obviously, the name of a new web site isn’t as important as the quality of the site and the need it serves…Lots of sites with good, logical names have failed, because their content didn’t meet the market’s needs. (MySpace, Friendster, Pets.com) But at least you knew what the site was about. Other sites have good, logical names, and that adds to their success. ( netflicks,rapidshare, blogspot, photobucket ,…bigtits. com )
Youtube was destined to be successful no matter what its name…by having a good product, well managed, at the right time to meet the emerging need of the market.
But damn, it’s a stupid name.
So let’s try re-naming it:
The scenario–It’s the year 2005. You are at a party in Silicon Valley, and have the idea that you want to share a video, but gee whiz, there’s no web site for that, so you and your friends start brainstorming around the dinner table:
friend #1 : Let’s call the new site “video-sharing. com”
friend #2: that’s too long. Let’s call it “vidSpace” (after MySpace, which was at the height of its popularity at the time)
friend #3: that’s hard to pronounce. Let’s call it “videosRus”.
friend #4: that sounds too childish. Let’s call it “v-share”.
friend #5: no–nobody likes to type hyphens.Let’s call it something else… How about:
“Vnet”
“flicknet”
“netvids”
“camShare”
“NetCam”
“Mycam”
friend #1: no, those are too easy, too logical. Let’s call it “youtube”.
friends #2-5 (in unison): Wow, what a great idea!
HUH ??
**(Back in the days when when televisions were called “TV sets” and contained tubes that burned out so often that there were machines in stores where you could test your tube before buying a new one. )