Will this improve my AM radio's reception?

I have a crappy shower radio that I use to listen to the news in the morning. I get a lot of interference most of the time, and I woud like to improve this radio’s reception.

I’ve opened the case and notice there is about a 2’ long whip antenna wrapped around the inside of the case and solderd to a contact on the silicon board.

If I double or quadrupled the length of this antenna, would it improve my reception. I seem to remember that AM radio is directional, so I’m not sure if it would do anything.