You could read it in a sort of “absence makes the heart grow fonder,” kind of way.
Right now, I am sick unto death of Vancouver. Practically without culture; filled with people who feel smug and superior about the place when compared with the rest of Canada, but demonstrate a total ignorance of the places they denigrate; a populace that’s cold and unapproachable (a criticism I never understood until I spent long times away;) an absurd cost of living, and on-and-on-and-on. I am so sick of Vancouver. I hate it. Hate hate hate. I am eager to relocate.
…however, I have an inkling that after a few months in Montreal, there will things about my hometown that I miss intensely, no matter how much I love about all that Montreal has to offer.
So (subjectively) leaving a place will have made it “better.”
That’s not exactly a great way to encourage people to travel either, though. Anyway you look at it, it’s a crack-brained pitch.
“If you think X is Y, try Z” is a common turn of phrase meaning “Although you may think that X is Y, in fact Z is far more Y.”
So the slogan is saying, If you think it is expensive to use professional towers, it is in fact far more expensive to use an amateur (presumably because they will damage your car, etc.) That being the case, “budget” makes sense as the name of the towing company: being professionals, they are easier on your budget than amateurs.
It’s like, “if you think education is expensive, try ignorance.”
My theory about the Head On spot - which repeats the same g/d tag line THREE TIMES in quick succession - is that they’re trying to drum up business by actually inducing headaches.
There is an apartment community between the Orlando Fashion Square Mall and Audobon Elementry School that had the same sign. :smack: The place has since gone condo.
I never understood the motto growing up. :rolleyes:
I can report sighting one in the DC area just a few months ago, so they’re still floating around.
Agreed. I cannot stand that commercial. I think I’d rather live with a headache than give my money to the morons who thought that was the best ad they could come up with for their pain relief glue stick. Head On definitely gets my nomination for worst slogan.
Where is it? I was under 11 at the time, and it seemed like we ALWAYS saw it. FWIW, we actually lived north of DC; when we went into the city itself (which was about 15 minutes further from us than Baltimore) it was to see a doctor or maybe a movie (if the theatres in Bowie weren’t gonna cut it) or to pass through to Virginia for mom’s job or some other unusual thing, but I remember seeing it a whole lot. Is it near some vital highway or something?
If memory serves (which it generally does) he sign was on an apartment complex in Arlington county (in Virginia) a few blocks off Arlington Boulevard (Rt. 50) in the Seven Corners area. I believe it was a white sign with red letters.