Experiencing other places and cultures makes you a more well-rounded person when you return to Seattle??
There are other ones around also. If fetus was from around the Bowie area, there’s been one for a lot of years on Route 3 just north of Crofton.
My theory, it’s all part of an elaborate plan for an alien invasion of Washington, DC. Come to think of it, ‘If you lived here, you’d be home by now.’ would be a pretty bad slogan for an alien invasion.
Reminds me of a septic tank truck I once saw with the bumper sticker Keep your nose out of my business. Will do, chief.
Also it reminds me of another septic truck I saw, though this isn’t a slogan, it’s certainly a questionable choice for a business name. See for yourself. ![]()
Slogan or company name, it smells the same. ![]()
I’m familiar with the turn of phrase, thanks. Nearly 10 years of working in advertising will do that to a guy. 
I get what they’re trying to say. The problem is that their slogan references perceptions about cost, and so does their name, but the slogan is an colloquial or indirect reference, while their name is a direct one. It’s like Bob’s Online Degree Mill using your “If you think education is expensive, try ignorance!” slogan – you find yourself thinking “wait, do they really MEAN that?” even if just for a moment. I’d have no problem with Yale or Harvard (or Cornell, or the University of Minnesota, or anyone whose name didn’t evoke images of the low end of the scale) doing that, just as I’d have no problem with someone not named Budget Towing using the slogan they have.
I fear I have over-explained – for me, it’s an entertaining moment of cognitive dissonance, but not a big deal.
I just noticed that Mr. Sub, a Canadian sub chain like an older, less hip Subway, just changed their slogan to “More than enough.” It’s not amusing or witty or anything, it just seems so … generic and nondescript. More than enough of what? It’s a mediocre sub of precisely the same length as every other mediocre sub with terribly average ingredients.
Spotted on the Skytrain yesterday:
An ad for a vocational school for the Hospitality Industry.
The graphic depicted a brightly-coloured tropical fish standing out amongst scores of drab grey fish. The copy read: THERE’S PLENTY OF FISH IN THE SEA. GET NOTICED! [sic]
Apart from the bad grammar, what a poorly thought-out metaphor. “Be the unfortunate prey!” Jesus, “fish” is even slang for “gullible person.”
Reminds me of an Iowa slogan, Iowa: A Place to Grow, that we used to poke fun of.
Iowa: A Place to Grow Old
My beloved alma mater used this slogan for to recruit new students for a short while back in the 80s’, quote, “A Year at Kent State Can Last a Lifetime.”
I saw a dumb one today on an 18-wheeler. It was for Heritage Truck Lines. Their slogan was, “Our look is expensive, but our service is priceless.”
Look? What look? You’re a trucking company. How is that the least bit relevant?
Oh, come on. We’ve got to give honorable mention to one of the more nototious examples in recent history. May I present:
The Los Angeles Angels of Anaheim!
Followed not far behind by that other team, often announced as…
Your Los Angeles Dodgers!
They’re ours?! Great! Let’s sell them!
…Notorious, that would be.