Yamaha motorcycle ad misses the mark by a long shot...

Apparently Yamaha is trying to capitalize on the “nostalgic hipster” market, but this ad is a failure in every way;

First; the whiny hipster is completely unappealing and a spoiled choosing beggar

Second; I could care less about their supposed family relationship

Third; the new bike being advertised is the epitome of plain Jane milquetoast mediocrity designed by committee, utterly soulless and boring

Fourth; the bike that DOES grab my attention is that gorgeous classic Yamaha, they should re-release THAT, exactly as it’s seen in the ad, maybe a set of front and rear disc brakes as the only upgrade…

The classic has style, presence, and soul, unlike the new bike.

Yamaha should fire that ad agency.

I agree, generic motorcycle all the way around. And in my world Dad woulda told the kid to piss off until he grows up

Hey, it had Greg Hageman in it, so for me it’s a win. I’ve liked his take on Yamahas for years now.

And the ages seem off to me. The son remembering an XS750 would be mid-50s, I’d think, and while he did look older than you’d expect Marketing to be aiming for, he wasn’t that old.

If its not an RZ350, I don’t give a fuck.

Fucking A. Two strokes were good enough for Kenny Roberts and good enough for me.

Just FYI, the ad appears to be over two years old. The video is dated Sep 17, 2017.

It has 54,943 views and 48 comments. Yes, I would say it missed the mark by a very long shot indeed.

My gf works in advertising. She’d point out that when ad campaigns totally miss the mark, nine times out of ten it’s because the company tied the ad agencies’ hands.

And the whiny snot would probably be a lousy VP. Just got the job because of dad. The kind of boss I’ve read about from people on the SD.

(plus his name sounds like two stooges.)