Little Debbie snack cakes and Lance Crackers have been around Johnstown/west central Pennsylvania for many years.
I’m in Mass. Little Debbie stuff is common in 7-11 type convenience stores – usually cheaper than the Hostess similar stuff, and considered more down market.
The only Lance product I’ve ever seen were packets of cheese crackers with peanut butter fillings. Again, they’d tend to be cheaper than the Keebler ones.
(Don’t mean to say they are better or worse, just that they seem to be considered more like the way you see Store vs. Name Brands.)