One of my coworkers was nearly in tears over this article yesterday. She said, ‘so why are they telling me this NOW? I’m 35, and my life isn’t ready for a child (no father handy)!’ She is exactly the reason this info is going out - she never looked into the research, never asked her OB/GYN, never did much but assume that if she found the guy she wanted at 38, she could still hang out a few years after getting married and have a baby, no big deal. She was under the illusion that she had plenty and plenty of time.
I, compulsive researcher that I am, checked my odds ahead of time. I knew by the time I was in my mid-20’s that my chances for having a baby without intervention would go down over time, and pretty sharply (though my recall of the rate of decline was rather off!). And yes, having that info did influence our planning - counting back from the LAST child we think we will want to have, giving a reasonable gap plus time to conceive (since I also already knew that conception could take months or a year or more), I said - we’ve got to get CRACKING on getting our lives ready for kids. We didn’t hit my preferred deadline for readiness, but we were close. Without that info, we might have waited longer, and the results may well have been different.
How many women actually look up the numbers early? Being informed is important, but a lot of women already thought they KNEW the impact of age on fertility. Why look it up if you already know? The ads sound like they are aimed at informing accurately, not pressuring a particular choice. You still are better off deciding what is right for you based on your actual situation, but this way at least you won’t be using false assumptions for planning purposes.
I suspect some women will choose to have kids sooner as a result, and put off careers until later (or interrupt them in the middle). But the majority are just going to know that their choices have consequences that they’ll just have to deal with - the fertility consequence won’t be a shock, anymore. That seems fair to me.
(And yeah, why is it so hard for these OB/GYNs to say, “fertility declines as you age (and with smoking, etc.), here’s a handout on the stats for you - you need to be aware of that issue if you are planning to have kids, so you can make your decisions based on all the facts.” It isn’t like you have to say “get started, you idiot” in order to pass on the message!)