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Old 09-15-2010, 09:44 PM
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panache45 panache45 is offline
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The new UPS "logistics" commercial

The UPS "Logistics" commercial.

They took a truly wonderful song, That's Amore, and turned it into a jingle sung with no inflection and no feeling whatsoever . . . exactly the opposite of the way it should be sung.

I loathe this commercial and wish I could just not hear it again. If I ever had a reason to use Logistics' services, this would convince me not to.
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Old 09-16-2010, 11:02 AM
MrQuestion MrQuestion is offline
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I totally disagree with panache45. I'm a musician who writes and performs pop tunes and the UPS piece is a masterwork in terms of messaging.

This is a commercial. The girls voice is sweet, with life, and an energy similar to the girls voice who does the Cisco commercials - i.e. you hear it and you pay attention.

The lyric rewrite is clever and makes succinct, understandable points
- "Carbon footprint reduced - bottom line gets a boost"

The orchestration builds nicely in a very Beatlesque fashion - (mellotron flutes ala
"Strawberry fields")

The commercial balances the imagery and the message with the audio so the song doesn't overpower the message, and turns the subject matter , "Logistics" from something noone would generally care about into something thought provoking.

And the message is absolutely true - no lies - no real embellishments.

I think this is the best ad I've seen in years and it makes me feel much more positive about UPS - this is what they do and it has value and they do it well and they had the viewpoint and creativity to get the message across.
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Old 09-16-2010, 12:30 PM
MovieMogul MovieMogul is offline
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Quote:
Originally Posted by panache45 View Post
The UPS "Logistics" commercial.

They took a truly wonderful song, That's Amore, and turned it into a jingle sung with no inflection and no feeling whatsoever . . . exactly the opposite of the way it should be sung.
Why would you expect inflection and feeling from a song about Logistics? The original had lyrics that flow freely and effortless, but this one is a big word jumble that needs to be ar-tic-u-la-ted clear-ly to get the message across. For the purpose of the ad, it works great, but nobody would confuse it with a candlelight & romance song.
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Old 09-16-2010, 03:10 PM
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xenophon41 xenophon41 is offline
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Have to agree with MrQuestion's analysis.

Quote:
Originally Posted by panache45
They took a truly wonderful song, That's Amore, and turned it into a jingle...
This is a song which contains original lyrics such as:

"When the moon hits your eye like a big-a pizza pie, that's amore!"

and

"When the stars make you drool just like pasta fazool, that's amore!"

You should be surprised it's not being used without alteration for Olive Garden commercials.
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Old 09-16-2010, 03:20 PM
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running coach running coach is offline
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Makes me want to ship with Fed-Ex.
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Old 10-06-2010, 01:38 PM
torc7777 torc7777 is offline
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UPS

This is a fantasic commercial! The only other commercial that is better is the "Pothole" commercial.

Doug
  #7  
Old 10-06-2010, 01:47 PM
Silent Kal Silent Kal is offline
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While I'm not a fan of this ad, it's not nearly as bad as the "whiteboard" spots.
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Old 10-07-2010, 02:00 PM
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Hey, anything that gets Harry Warren (and his estate) royalties is OK in my book.
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"If a person saying he was something was all there was to it, this country'd be full of rich men and good-looking women. Too bad it isn't that easy.... In short, when someone else says you're a writer, that's when you're a writer... not before."
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Last edited by RealityChuck; 10-07-2010 at 02:02 PM.
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Old 10-07-2010, 03:55 PM
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Really? There are people who like this ad? I'm no huge fan of the original song, but this version absolutely grates on my ears and makes me want to immediately mute or change the channel like no other ad I've ever heard. I hate it. Usually I just ignore ads, but for some reason this one really irritates me. I liked the Spongmonkeys, for og's sake! But I hate. This. Commercial. Hate it. HATE!
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Old 10-08-2010, 05:39 AM
mactackett mactackett is offline
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Quote:
Originally Posted by panache45 View Post
The UPS "Logistics" commercial.

They took a truly wonderful song, That's Amore, and turned it into a jingle sung with no inflection and no feeling whatsoever . . . exactly the opposite of the way it should be sung.

I loathe this commercial and wish I could just not hear it again. If I ever had a reason to use Logistics' services, this would convince me not to.
I love the tune and especially the voice of the singer. Like to hear more of the one singing this commercial.
  #11  
Old 10-11-2010, 08:41 PM
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Logistics Ad flops

The UPS "Logistics" Ad flops--- I agree with prior postings that it is unappealing and message doesn't match the tune. More importantly, as a simple production matter, it took me several times to hear the key word: "logistics". After each refrain, it sounds like the singers are saying "...that's LaGisty." Wha?

For crying out loud, basic 101 singing for audience, you are supposed to over-emphasize/pronounce the last syllable that ends in "s" rather than drop it like a bunch of amateurs. They should have sung it thusly: "....that's Low GistiCKS", not the sloppy "La gisty."
UPS: get your money back and fire you ad agency.
  #12  
Old 10-18-2010, 02:32 PM
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Originally Posted by troub View Post
Really? There are people who like this ad? I'm no huge fan of the original song, but this version absolutely grates on my ears and makes me want to immediately mute or change the channel like no other ad I've ever heard. I hate it. Usually I just ignore ads, but for some reason this one really irritates me. I liked the Spongmonkeys, for og's sake! But I hate. This. Commercial. Hate it. HATE!
I felt a compulsive need to join this forum just so I could reply to this post and agree wholeheartedly with it. I find this commercial, and the tone of the singers voice to be so obnoxious and so grating that I can't get to my remote fast enough to mute it or fast forward through it. Something about her voice...too syrupy, too sickly sweet, too phony and fake sounding. I also usually just tune ads out...this one is impossible for me to tune out and up until recently I didn't even know what company it was for until I muted and watched the commercial through to the end. But you're right, it is very, extremely, profoundly hate-able.
  #13  
Old 10-18-2010, 03:04 PM
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xenophon41 xenophon41 is offline
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Prior to this post, 1/3 of the comments in this thread have been made by posters who've apparently joined only to participate in this thread.

I'm not actually a paranoid wanker, I just find this very interesting.
  #14  
Old 10-18-2010, 03:10 PM
Bosstone Bosstone is offline
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Quote:
Originally Posted by xenophon41 View Post
Have to agree with MrQuestion's analysis.


This is a song which contains original lyrics such as:

"When the moon hits your eye like a big-a pizza pie, that's amore!"

and

"When the stars make you drool just like pasta fazool, that's amore!"

You should be surprised it's not being used without alteration for Olive Garden commercials.
It has all the romanticism of a Ty-D-Bowl commercial. Orson Welles tears this song apart beautifully.
  #15  
Old 10-18-2010, 04:03 PM
Ravenman Ravenman is offline
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I like it. I hum it sometimes. Logistics is a very interesting thing, and finally there's some music to pay homage to it.

(No, I'm not joking.)
  #16  
Old 11-05-2010, 03:55 PM
joker.bat joker.bat is offline
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I want to bone the singer. Anyone know who she is? I know a lot of good voices end up being a lady of size, but i get the feeling this one is hot - and freaky.

Last edited by joker.bat; 11-05-2010 at 03:56 PM.
  #17  
Old 11-05-2010, 07:01 PM
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Maserschmidt Maserschmidt is offline
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The singer is Nadia Ackerman. She's cute, but I don't know about freaky.

Also, one thing I like about the commercial is seeing those cool ball bearing floors.
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Old 11-07-2010, 06:18 PM
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I am a pompous pseudo-intellectual snob. I think the original song was dumb, and I think logistics is an important subject.

So, I like the commercial.
  #19  
Old 11-24-2010, 10:45 AM
Presh Presh is offline
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UPS Logistics

I do not really understand why people will just comment an talk crap about this beautiful song and the way it was used in this UPS ad. Personally, I hum it everyday and am looking for the lyrics so I can sing it all day long. It does a good lyricaly combination of the climate, "continous chain that is always in sync thats logistic" talks about bottom lines. I tell you it is probably the advert of the decade.
Always used Fedex, right now its going to be UPS. I hope this lovely advert affects a lot more people and you profit from it. Big ups guys. thats logistics!!!!!
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Old 11-24-2010, 10:52 AM
StGermain StGermain is offline
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My sister is the director of Logistics for a major guitar manufacturer. She handles all domestic and international transportation of goods. I asked her when the last time her logistics department put together some schlub's copying job. That is so not logistics. but UPS has decided that "logistics" means any pie they have their finger in.

StG
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Old 11-24-2010, 12:51 PM
Acsenray Acsenray is offline
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The original song is hackneyed and cheesy. This commercial does nothing harmful to it.
  #22  
Old 11-24-2010, 08:54 PM
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Quote:
Originally Posted by joker.bat View Post
I want to bone the singer. Anyone know who she is? I know a lot of good voices end up being a lady of size, but i get the feeling this one is hot - and freaky.
\m/

Quote:
Originally Posted by Maserschmidt View Post
The singer is Nadia Ackerman. She's cute, but I don't know about freaky.
Almost how I pictured her. Not quite, but almost. I imagined her hair was bigger.

Even so, =d
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Old 12-08-2010, 04:00 PM
JackLNY JackLNY is offline
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Too bad they couldn't find a singer who could actually sing in tune. The hack they hired (Nadia Ackerman) ought to take some of the dough she's getting from this commercial, take some lessons and learn how to stop singing flat. But she does sound bad enough to probably get on American idol or any of the other assinine shows featuring talentless flunkees.
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Old 03-18-2011, 04:05 PM
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UPS Logistics Ad decided for me to stick with FedEx

The UPS ad graphics are not so annoying at al, and they are trying to get your business. The arrogant people at FedEx assume they have it. But they are right. UPS is difficult to use, and FedEx is easy. Even USPS is easier to use.

I have looked at this great website for some time, but I just registered so I could rant about that singer's voice. What is UPS thinking? They already make it difficult to use their service, now they have a singer whose voice is so grating I want to hurl a shoe at the TV every time I hear the ad (in reality I hit the mute and vow I shall never use this service except when I have no other option
  #25  
Old 03-18-2011, 04:31 PM
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TheChileanBlob TheChileanBlob is offline
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Wow, are they even still showing the "Logistics" commercial?
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Old 03-18-2011, 06:20 PM
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I like it, sounds cheerful and makes me think my packages will be romping around like happy puppies.
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Old 03-20-2011, 01:44 PM
Azeotrope Azeotrope is offline
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Quote:
Originally Posted by Bitterfly View Post
I find this commercial, and the tone of the singers voice to be so obnoxious and so grating that I can't get to my remote fast enough to mute it or fast forward through it. Something about her voice...too syrupy, too sickly sweet, too phony and fake sounding. I also usually just tune ads out...this one is impossible for me to tune out and up until recently I didn't even know what company it was for until I muted and watched the commercial through to the end. But you're right, it is very, extremely, profoundly hate-able.
Bitterfly, let me welcome you to the forums with a big, fat AMEN TO THAT.

I prefer to use UPS when I have to ship stuff but lord, when this commercial comes on I will hit the mute button, change the channel, or leave the room if options 1 or 2 aren't available.

Last edited by Azeotrope; 03-20-2011 at 01:47 PM.
  #28  
Old 09-14-2011, 06:23 PM
xiuloo xiuloo is offline
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yes yes and yes

Quote:
Originally Posted by panache45 View Post
The UPS "Logistics" commercial.

They took a truly wonderful song, That's Amore, and turned it into a jingle sung with no inflection and no feeling whatsoever . . . exactly the opposite of the way it should be sung.

I loathe this commercial and wish I could just not hear it again. If I ever had a reason to use Logistics' services, this would convince me not to.
This is the worst song on tv as of lately. The music and lyrics are absolutely horrible and isn't making its point to me. As a matter of fact I have to turn the channel as soon as it comes on to avoid ear rape.
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Old 09-14-2011, 06:24 PM
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Agreed!

Quote:
Originally Posted by horsehockey View Post
The UPS ad graphics are not so annoying at al, and they are trying to get your business. The arrogant people at FedEx assume they have it. But they are right. UPS is difficult to use, and FedEx is easy. Even USPS is easier to use.

I have looked at this great website for some time, but I just registered so I could rant about that singer's voice. What is UPS thinking? They already make it difficult to use their service, now they have a singer whose voice is so grating I want to hurl a shoe at the TV every time I hear the ad (in reality I hit the mute and vow I shall never use this service except when I have no other option

I agree with you 100%
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Old 09-14-2011, 06:26 PM
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Thank you!!!

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Originally Posted by ugly ripe tomato View Post
Bitterfly, let me welcome you to the forums with a big, fat AMEN TO THAT.

I prefer to use UPS when I have to ship stuff but lord, when this commercial comes on I will hit the mute button, change the channel, or leave the room if options 1 or 2 aren't available.

I was hoping I wasn't the only person to feel violated by this horrible song!!! I too have to change the channel or i go nuts. This truly qualifies as ear rape.
  #31  
Old 09-14-2011, 07:50 PM
monkeylucifer monkeylucifer is offline
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Originally Posted by xiuloo View Post
I was hoping I wasn't the only person to feel violated by this horrible song!!! I too have to change the channel or i go nuts. This truly qualifies as ear rape.
In the "ear rape" category I would also put the Old Navy ad with horrific take of Night Ranger's "Sister Christian". Every time I see that commercial I want to punch my TV.
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Old 09-14-2011, 08:04 PM
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Originally Posted by xiuloo View Post
I was hoping I wasn't the only person to feel violated by this horrible song!!! I too have to change the channel or i go nuts. This truly qualifies as ear rape.
Your life must be filled with many annoyances, in that case.
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