A 'Paying it Forward' Story

Two coworkers of mine, both the reporter & videographer, created a very nice story for this evening’s 5pm newscast which I think people may enjoy.

On what would have been Marra Frehiwot Olsson’s 3rd birthday, her adoptive parents sent out a Facebook message asking people to print out a message and attach it along with some ‘random act of kindness’ in memory of their daughter who was killed in an accident 6 months ago.

The response was amazing.

The story as it aired here…

I guess it’s clever marketing and is no doubt getting a lot of people to the website where they are selling sheet sets to raise money for expenses of adopting more children.