I wonder if anybody else licenses their name the way Trump does, and as often. No doubt this bible grift is like all the others; some distributor is paying for the privilege of shouldering the risk. They’ve paid the Trump Org a considerable up-front fee and promised a considerable cut of the proceeds in exchange for the authorized use of the Trump name.
If the Trump NFT boondoggle sales are to be believed, there’s still plenty of money to be made trading on his name. Doesn’t matter that the NFTs are worthless now. They were worthless before and still pulled in several million dollars in less than a day.