How does this guy avoid being sued? He makes specific claims:
No.
Here’s his disclaimer, which you probably don’t notice on the TV ads:http://www.1-coral-calcium.com/index.htm
Read the label and follow directions. These statements have not been evaluated by the Food & Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. Please consult your doctor for any serious condition.
And he isn’t coming right out and saying, “My pills will cure your cancer.” What he’s saying is this:
http://www.1-coral-calcium.com/can_calcium_cure_cancer.htm
In the October 13, 1998 issue of the New York Times wrote an article appeared entitled “Calcium Takes Its Place As a Superstar of Nutrients” in which it reports that a study published in the Journal of the American Medical Association reported that “increasing calcium induced normal development of the epithelia cells and might also prevent cancer in such organs as the breast, prostate and pancreas”. It also reported that the American Journal of Clinical Nutrition published “virtually no major organ system escapes calcium’s influence” and that a research team from the University of Southern California found “adding calcium to the diet lowered the blood pressure in 110 black teenagers”
The January 14, 1999 issue of the Phoenix Republic wrote an article about cancer entitled “Calcium Reduces Tumors” that the New England Journal of Medicine reported “adding calcium to the diet can keep you from getting tumors in your large intestine”. Then the February, 1999 issue of the Readers Digest wrote in an article entitled “The ‘Superstar’ Nutrient” that the Journal of the American Medical published “when the participants consumption reached 1500 milligrams of calcium a day, cell growth in the colon improved toward normal (this means that the cancer was reversed)”.
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Then the May 3, 1999 edition of US World News Report wrote in an article entitled “Calcium’s Powerful Mysterious Ways”, that, “Researchers are increasingly finding that the humble mineral calcium plays a major role in warding off major illnesses from high blood pressure to colon cancer” and that “You name the disease, and calcium is beginning to have a place there” (David McCarron, a nephrologist at Oregon Health Sciences University).
Notice that none of those official-sounding cites actually say, “Calcium will cure cancer.”
Legally, this all gives him plenty of wiggle room.