Speaking of ‘Jake’ from State Farm, yeah, it’s totally realistic that some dude who works in a call center regularly gets to hang out with Aaron Rodgers and Patrick Mahomes, all because he took an order for insurance over the phone one time.
Yeah, I know a large proportion of advertising is based on the notion of ‘famous personality interacting with the little people’, but still…
A couple/few decades ago, I felt ‘Hi, I’m [server’s name] and I’ll be your server today’ was over-used to the point of parody. So I’d say, ‘Hi, my name is Johnny and I’ll be your customer today.’ I wasn’t trying to be ‘friendly’; just trying to be funny/sarcastic.
Sub-complaint about annoying prescription drug ads, dealing with drug names.
Most of these products have been given upbeat-sounding names (i.e. Lyrica, Trulicity) or at least ones that roll satisfactorily off the tongue (Humira, Eliquis).
I have a hard time though with Trelegy, a COPD med which is supposed to connote three-drugs-in-one but instead conjures up elegy, which is a lament for the dead.
I just wonder what was wrong with the original Jake. Not that he was terribly exciting but the original commercial was at least an attempt at humor(if a little ton deaf). Replacing him with someone equally dull for no apparent reason seems a weird choice.
Personally trained by Eddie Haskell and Alice Cooper.
So no way is he going to be able to have some Film School Dropout commercial director tell him “Okay, let’s do it again… for the tenth time, you’re showing too much personality, ‘Jake’… at least TRY to focus!”… without taking the punk down to the floor with a Special Forces Broken Arm Bar.
Reminds me of the time the spokesman for Sony’s PS3 “Kevin” got too big for his britches and started doing an ad featuring Sony’s competitor Nintendo and he got fired so fast Sony just stopped having spokesmen.