There’s a commercial for some type of womens’ body deodorant spray (not Lume) that’s been getting a lot of play on The Today Show, that shows women spraying various body parts while a song goes “…all my ladies feel so confident” and then they all start dancing at the chorus “my neck, my back-- I smell so good…”
So I got curious and googled “my neck my back lyrics”. Aye Caramba, the actual lyrics are spicy! I mean like, triple X rated. I have to believe it’s the most questionable choice of a highly sexualized song to hawk a product since a cruise ship line chose Iggy Pop’s ‘Lust for Life’ to sell family cruise vacation packages. I do not think the execs at the the company selling the deodorant did what I did and looked into the actual song lyrics.
I beg to differ. I’m quite certain they know exactly what that song is about.
That’s why the ladies in the commercial want all their parts to smell nice!
The (m)ad men who sold the pitch to the client likely knew what the song was about, but I wonder if the execs on the deodorant client side who signed off on it were fully (or at all) aware of just how filthy the actual song lyrics are.
It’s reminiscent of the infamous McDonalds “I’d hit it” online ad campaign. As the below article says:
It’s hard to imagine the marketing meeting where this idea got approved
It was likely an instance of young ad execs thinking they were being edgy and cool, and stodgy McDonalds execs not fully realizing what “I’d hit it” actually meant. Or possibly, the ad execs themselves were out of the early 2000s hipness loop at the time.
Wow, those lyrics are quite, ahem, edgy. Where “edgy” means downright explicitly nasty! I cuss like a sailor and I’m not embarassed easily, but I can’t believe the execs knew those lyrics.