I saw this commercial on the Comedy Network (a Canadian channel) the other night: You see a guy sitting in the sun and he says, “Shit, it’s hot!”. Then he acts surprised and says “whoops, are we on?” and carries on with the commercial - for 7-Up!. This must be the first time a major soft drink brand has used the word “shit” in one of their ads.
I’m betting there are similar examples on MTV all the time, especially on VJ-introduced segues.
Huh? I’ve never heard the word “shit” on MTV, VJ-introduced or not. Exactly how much are you willing to bet on this?