And just for completeness’ sake, here’s quick run-down of non-WWE promotions that sms might want to know about or want to know what the hell we’re talking about;
Promotions:
ROH - Ring of Honor. The de facto #2 promotion in the US today and the only non-WWE promotion to run tours on a national scale. They’re a distant #2, granted - they’re running houses of 1,000 or so tops compared to 10,000+ in attendance at your average Raw. More emphasis on in-ring style than on promos or involved storylines. Has talent-sharing relationships with New Japan and CMLL. They have a weekly show that airs in syndication on Sinclair Broadcasting-owned stations and nationwide on Comet, and run PPVs a few times a year.
TNA/Impact Wrestling - Was the #2 promotion a few years ago, but nearly fell apart completely due to a string of bad business/booking decisions, legal struggles, Vince Russo, and the brief intervention of Smashing Pumpkins frontman Billy Corgan. It’s recently been acquired by the TV channel that airs it in Canada, and has done a few things that have caught people’s attention lately, most notably the “Final Deletion” storyline feud between Jeff and Matt Hardy. Uses a six-sided ring most of the time.
AAA - One of the two major Mexican promotions. Uses a six-sided ring most of the time but also uses four-sided rings for certain shows. Tends to be the “edgier” of the Mexican promotions with an emphasis on theatrics, gimmick matches, and hardcore/intergender wrestling. Doesn’t currently air in the US aside from Lucha Underground (more on that later).
CMLL: The other major Mexican promotion. Tends to be more conservative and stricter in regards to keeping kayfabe, and generally runs standard matches with clean finishes. It has a weekly show that airs on cable, but it’s in Spanish.
Lucha Underground: An LA-based promotion co-owned by AAA and by director/screenwriter Robert Rodriguez (From Dusk Til Dawn, Sin City, Machete, etc.) Features a mix of AAA talent and wrestlers from the west coast indie scene. Unlike most promotions, it’s shot in an episodic, arc-based style, in a season-by-season format, much like a telenovela or a show like The Walking Dead, and intersperses the matches with professionally-shot vignettes and themes of magical realism; wrestlers are literally killed off on-screen, there are characters who are presented as being wizards or Aztec gods or dragons in human form.
NJPW: New Japan Pro Wrestling, the dominant promotion in Japan to the point that its once-rivals, AJPW and Pro Wrestling Noah, are now subsidiaries of it in all but name. Like ROH, storylines are generally kept simple and the focus is on in-ring action, with main-event matches often running an hour or more. Has its own streaming service similar to the WWE Network and has recently begun offering English commentary on all its major shows. It often co-promotes US shows alongside ROH, and will be hosting its first-ever NJPW-exclusive shows in the US later this year. (NOTE: In kayfabe, New Japan’s championships are sanctioned by a body called the International Wrestling Grand Prix, so if you ever see a reference to an IWGP championship, it’s referring to New Japan.)
PWG - Pro Wrestling Guerilla. Another LA-based promotion that operates throughout southern California. Its annual tournament, the Battle of Los Angeles, often features the top names of the international indy scene.
GFW - Global Force Wrestling. A promotion created by Jeff Jarrett after he parted ways with TNA in 2014. It largely exists only on paper - they held a few TV tapings which have never been aired and have co-sponsored a couple of houses here and there, but it currently has no dates announced, only one of its four championships is currently being actively defended on the indy circuit, it’s had to vacate its tag title due to the reigning champions signing with WWE, and the last time it got any significant press was when Double-J tried to use its name to sell a cash-for-gold pyramid scheme.
CZW - Combat Zone Wrestling. An east coast company that often works out of the old ECW Arena and focuses on hardcore wrestling much like the original ECW did.
Chikara - Another east coast promotion, which is primarily inspired by lucha libre but tends to go more for comedy than technical wrestling.
(I could probably list another dozen promotions, but those are the biggest ones, such as they are.)
An honorable mention;
Bullet Club. A heel stable that started in New Japan but also performs in ROH, CMLL, across the indies, and (to an extent) WWE. It’s essentially an updated version of the nWo - a bunch of gaijin (it has a few Japanese members now) who don’t care about the traditions of Japanese pro wrestling. (They even use the “two-sweet” gesture and talk about being Bullet Club 4 lyfe.) It started out as the trio of Finn Balor, Luke Gallows, and Karl Anderson, and dozens of people have come and gone since then. AJ Styles became the leader after Balor left for WWE, and when he followed suit, Kenny Omega took his place. Its members currently hold the ROH world championship, the ROH and PWG tag team championships, and the GFW NEX*GEN championship. In WWE, AJ Styles, Gallows, and Anderson are collectively known as “The Club” because New Japan refused to let them use the BC name; Finn has not been involved with the group but a feud is likely once he returns from injury.