Not the campaign itself – that’s in a couple other threads – but the way the Talking Heads have seized on the phrase and use it incessantly. I’m gonna start keeping count.
It sounds like something from Babylon 5. “The Narns and the Shokinah have formed an alliance and are attacking Centauri Prime!”
I have no doubt about that. Thought of putting that comment in the OP but decided against it. The main point was the way broadcast journalists were on that phrase like a terrier on a rat and aren’t letting go. I’m getting about 20 counts an hour on Fox, which is less than I thought – three minutes average between uses. They do cluster, though, which makes it seem like more.
I’m picturing Condoleezza Rice doing a remake of Amii Stewart’s “Knock on Wood”
I said it’s like thunder
It’s like lightning
The way we invade is frightening
I think we better shock, shock, shock and awe
I think we better shock, shock, shock and awe
I think we better shock, shock, shock and awe
I think we better shock, shock, shock and awe
Baghdad, baby, oooo-oo-oo-oo-oo
One of the “journalists” in a press conference actually referred to “Shock and Awe” as a “show”! Needless to say, Victoria Clarke promptly handed his ass back to him.
“Blitzkrieg” (a word, by the way, invented by the English, not the Germans) means a type of combined arms approach to war that was new in 1940 but is standard operating procedure for all modern armies today; using a combination of armored assaults and air attack to break holes in the enemy line, then punch through and attack rear areas and cut off enemy formations at the front. It was amazing in 1940, I guess; by 1942 it was in the doctrine of just about every army that owned a tank.
This much-hyped “shock and awe” thing appears to refer primarily to aerial bombardment.
OF course, both are examples of the military concept of “shock,” whereby rapid, rear-area attacks can cause entire military formations to fall apart just by sheer disorganization and confusion. It’s an old concept; actually beating the enemy isn’t nearly as important as CONVINCING him he’s been beaten. Three hundred years ago you did it with cavalry and cannon.
I thought the same thing the first time I heard it. I don’t watch the news much myself unless my husband’s got it on, and when I first heard them say it I asked him “What’s Chaukanah?” I had heard the shock and awe thing a couple times but they said it so quick I thought “chaukanah” was something else.