Recently, my bank got taken over by Bank of America. Actually, it’s more like one of those cartoons where you see a minnow getting eaten by a bigger fish which is in turn getting eaten by a bigger fish which in turn…
As I recall, my original bank was Connecticut Bank and Trust that got taken over by BayBank that merged with BankBoston that got taken over by Fleet that merged with Bank of America. With the exception of the increased number of ATMs owned by BayBank, none of these takeovers resulted in any notable improvement in service or a more enjoyable banking experience.
Today, I had to activate a couple of credit cards and my new Bank of America ATM card. Let’s compare the process:
Citibank:
Automated voice: Please enter your card number.
Me: beep, beep, beepity, beep beep beep. Pound sign.
Automated voice: Your card is now active. Go run up some consumer debt. Have a nice day.
Bank of America:
Automated voice: Please enter your card number.
Me: beep, beep, beepity, beep beep beep. Pound sign.
Automated voice: While we have you helpless on the phone, allow us to shill for some worthless credit protection scheme...
Me: I'd rather you didn't.
Automated voice: Blah, blah, interminable blah, complimentary free credit report.
Me: WTF? I'm entitled to a free credit report once a year anyway.
Automated voice: Blah, blah, blah
Me: Shut up!!!!
Automated voice: Your card had been authenticated. If you want to take advantage of our offer, please enter 1. If not enter 2.
Me: 2. 2. 2. 2. 2. 2.
Automated voice: Are you sure you don't want to take advantage of our credit protection offer? You'd be a fool not to do it.
Me: Shut. The. Fuck. Up!!!!!
click!
These are the same goat abusers who think it’s a swell idea to put ads for worthless products on the ATM screen while you’re waiting for a balance to display or money to be spat out.
It’s clear that given the choice of viewing me as a customer to be served, or as a walking piggybank to be fleeced, Bank of America is going for the gold.
Oh yeah, and their logo’s color scheme sucks ass – it’s garish and tacky.