There’s being wildly popular, and then there’s becoming part of the canon. Since becoming part of the canon carries the implication that what you’re dealing with is quality stuff, that automatically makes it good art that became wildly popular. Now, how you get to be in the canon, that’s an interesting question. I heard a discussion on it on Pacifica years ago and meant to follow up, but never did.
My point being that a lot of things may have been wildly popular in their day, yet are now largely or completely forgotten. And a lot of art may have been considered of high quality, but the way things later shook out, would not be considered so now. Or maybe they would, but somehow we manage never to hear about them.
Most things tend to get lost in the shuffle, unless you happen to be a student of a certain art form of a certain period. When I’m listening to NPR, and something comes on that’s obviously from the early- to mid-classical period, the only question is, is it Mozart or Haydn? Likewise, if I hear something Baroque, the question is, is it Bach, Handel, or Vivaldi? Who made these guys so popular? Why not the other guys? Were the other guys doing better in their own day? I don’t think it took much to be more successful than Bach as a composer in his own day, after all. He was discouraged from composing, he usually had a million other things required of him, he was primarily known as a performer, and he wrote a kind of music that was going out of style. Yet, ever since Mendelsohn did the performance of St. Matthew’s Passion, long after Bach’s death, Bach has just gotten bigger and bigger.
Looking at JK Rowling, one almost has to think that she’ll end up a footnote. She might end up in the same place as Wilkie Collins, if she’s lucky. But who knows?
This is a massively incoherent post, I realize, but maybe there’s something worthwhile in it.