Ok, I know video games rarely get advertised on TV, but lately they have been becoming a lot more common.
So what are your favorites? I saw one recently that I think is just brilliant.
It’s for Metal Gear Solid 2: Substance. A guy at work has to get something on his boss’s desk without being noticed. So he does all of Solid Snake’s sneaking moves, like crawling and even hiding under a box. At the end, he gets found out and an exclamation point comes over his head, and the “alert” sound plays.
I also loved the old-school EA Sports commercials. Maybe 10 years ago (wow!) they had a series about what they wanted to take from real life and put in their games. For the PGA Tour game, in one part the announcer kept saying, “Gimme, gimme, gimme” then quick cut to a guy missing a short putt and he says real quick “there’s no gimmes in golf.”
They also did a great series for their 97 line of games that centered around the slogan “I’m better than you, and I can prove it.” The next year they did radio talk show style commercials that I thought were really cool.
I also massively enjoyed the Grand Theft Auto 3 commercial that featured out-and-out mayhem from the game set to one of the opera tunes from the radio.