Seems kinda silly to me, but why not beer brewed for a woman? If it sells, it sells.
BTW, what’s the deal about the “Campaign for Real Ale (Camra)”. Is today’s ale fake?
I try very hard not to make broad (heh) generalizations but the kind of gal to whom a chick beer would be marketed is probably not my kind of gal.
-or-
Beer brewed for a woman? Hasn’t Coors Light already been invented?
Is this in response to the Chocolate Bar marketed towards men? I forgot the name of it, but IIRC, it’s by a British company, as well.