I’m feeling the urge.
If so, how?
Email an administrator or three. You can find contact info here. Emailing more than one is a good idea, since sometimes they can get busy with other tasks or that real life thing I hear people talk about. Out of curiosity, what did you have in mind for a new name?
ComeToTheDarkSideWeHaveCookies 
I hope it isn’t too long.
What kind of cookies?
Why your favorite, of course. R&D is always busy…