Anyone seen the Chrysler Concorde ad where the little girl wants to know how she got the name “Savannah” and her mother explains she was named after where she was conceived? Then the girl wants to know how her baby sister got the name “Concorde.” As the narrator talks about the roomy back seat, she sees the nameplate and has a sudden flash of horrid realization.
OK, it was funny, but in a creepy dirty joke sort of way and it made me feel uncomfortable to see a pre-teen girl as the butt of a dirty joke.
Recently I noticed the same ad has changed slightly. Instead of the narrator talking about the roomy back seat, he talks about the car’s roomy interior. And instead of the girl screaming “OH YUCK!” at the end, her mother calmly says “Concord, Massachusettes, silly.”
Anyone else seen this? Has the ad been changed only in my stuffy Midwestern market, or did Chrysler belately figure out that advertising a car for grownups with kids should not make grownups with kids feel creepy?
Yeah…I was floored when I first saw it (I work in advertising and tend to apply a lot more leeway than most). I, too, noticed they said Concord, MA in the most recent one I saw. But it doesn’t matter…the implied joke is still there. Detroit is usually overly sensitive to this sort of thing so I’m amazed an ad with copy based on “conception” made it throught the Chrysler ranks. Who knows? Maybe it’s the German influence of Daimler.
I have to admit to being puzzled by the title of this thread. Are you implying that it is immoral for a married couple to have sex in the back seat of their car? Or that it is immoral for their daughter to know about it? If so, why is it ok for the daughter to know they did the deed somewhere in Massachusetts? I don’t get it.
Tourbot, I happen to think using a pre-teenage child as the butt of a sniggering joke in order to sell a product is of questionable morals, not to mention just plain bad taste.
Besides that, did you hapen to notice the baby in the back seat is in a forward-facing car seat? A child that age should be in a rear-facing car seat, which means the ad agency didn’t even follow guidelines on safe product use.
What geniuses at Daimler-Chrystler approved that ad in the first place?
I liked the original ad, and was suprised they changed. It was just so unlike what you normally see in an ad, and it made me laugh and remember the product. I don’t like the change.
Yup, it appears they changed it back. For the past few days I’ve seen only the Yuck! version. Since the town in MA (and NH) is pronounced differently than the car, it was silly to begin with.