An astounding spec ad for the Mercedes-Benz C-Class featuring the most incredible twist ending ever devised to promoting a car’s on-board collision-prevention-assist system is ruffling some stuffy feathers at the headquarters of Mercedes parent company Daimler AG.
Tasteless, to be sure, but funny as hell. The end is perfect!
I suspect Mercedes is sensitive about this stuff since the company was associated with Hitler during the war, and several of Hitler’s cars were Mercedes.
But the commercial is hardly pro-Nazi, so the company probably would’ve been better off just leaving the film-students alone.
I dunno. It’s funny in concept, but showing the violent death of a child and having the tag line shown with his mother’s horrified scream in the background raises my eyebrows, and not in a good way. There was surely a better and more clever way of realizing this idea.
If Mercedes hadn’t forced them to add the disclaimer at the start, we’d all be sitting around asking what the hell is wrong with Mercedes and their screwed up commercial.
The commercial is historically inaccurate.* Hitler was born in Braunau am Inn, but by the time he was five (he looks older to me here) the family was living in Leonding, near Linz.
*Ignoring the existence of the automobile, of course.
This video was not “devised to promoting a car’s on-board collision-prevention-assist system” nor was it designed and conceived by Mercedes or Daimler AG. It was designed to promote the careers of four moronic German film academy students who think it humorous to kill children. :smack: