I think it might be amusing to share some company names that we think are either exceptionally clever or amazingly stupid. The only rule is that they need to be real companies, not hypothetical (that would be too easy). Here are a couple to start:
Clever:
Kickin Asphalt (road milling and resurfacing)
Stupid:
Counter Intelligence (Countertop installation - seemed clever at first, then they screwed up our order and the innuendo in their name became apparent.)
Along the same lines as #1 is a logistics company called Intelligent Decisions. I’ve never worked with them so maybe they are brilliant. But I’ve worked for a variety of corporations and small businesses enough to know that every company occasionally makes really blindingly stupid decisions.
I was in several meetings with a senior member of the US expansion team (they started as a Mexican bakery, bought up a lot of the Hostess plants and infrastructure as part of their move here). He was completely aware of the name issues and made a bimbo joke about every three minutes.
In the “telling it like it is” department, we have Big Ass Fans. They do indeed manufacture some very large fans suitable for ventilating commercial structures.
We had these put up at a hangar where I worked, and the *Big Ass Fan *name/logo was on the fans and on the power box on the wall (right by one of the office entrances in the hangar, in fact). I thought it was a bit unprofessional to have that hanging in a government building, but would still enjoy it when I would see school kids pointing and giggling whenever I gave school tours.