There’s a van that keeps driving past my window when I work night. Their logo is two embossed circles inside two larger, less embossed circles, side by side with the abbreviated company name SNCC in between. It’s all very stylish and proper, all businesslike.
The joke is that their full name is Stiff Nipples Climate Control.
I was following a removals van today from a company called Bishop’s Move. Its logo shows a bishop chess piece and the slogan is “Better across the board”, which I thought was quite clever.
I saw another good wordplay-type slogan on the side of a brand of plastic crates that have hinged sides for ease of access. I forget the brand name but stamped on the side of each crate was “Simply loads better”. Clever.
Well known among electronics techs are the instruments from Fluke. We often wished they would officially adopt the slogan, “If it works, it’s a Fluke!”