Mine is a current stop smoking ad, for reasons opposite what you might think.
We open up to a grandfather sitting on a chair. Then we pan to his daughter, helping her year old son walk in a straight line. She’s behind him, holding his hands. Eventually he lets go and walks on, all by himself. He ends up walking through his grandfather, whose image becomes more and more ghostly. We finish with Mom saying, “Wish your grandfather could be here.”
Alright, so it’s already sad. But it makes me sad because my two-year-old niece was killed in a car crash last January. Every time I see the little one walking, and every time Mom says “Wish your grandfather could be here,” I see Hannah and wish that she was here.
And now I’m sad just writing about it.