What’s especially bad is when someone finds a song that, out of four minutes or more, has maybe one or two lines that are at least remotely relevant to the product. Case in point, the cruise line which used Orinoco Flow. Since it apparently didn’t service any of the areas mentioned in the song, it was essentially “Sail away, sail away, sail away!”. And a bunch of music.
Ditto Break My Stride for National Car Rental.
Oh, and the product which used Celebrate was Celebrex. Yes, that’s the ONLY connection. The song is by Three Dog Night (which produced a number of better-known songs, including Black and White and An Old-fashioned Love Song). Running time is a shade over 3:10.
Here’s the song in its entirety (apologize for any mistakes; their pronounciation isn’t the greatest):
Slippin’ away, sittin’ on a pillow,
Waitin’ for night to fall.
Girl in a dream, sittin’ on a pillow;
This is the night to go the celebrity ball.
Satin and lace, here’s a little pity,
Didn’t find time to call.
Ready or not, gonna make it to the city;
This is the night to go the celebrity ball.
Dress up tonight. Why be lonely?
He’ll stay at home and you’ll be alone, so why be lonely?
Sittin’ alone, sittin’ on a pillow,
Waitin’ to climb the walls.
Baby tonight, where-ah your dream goes?
She won’t be around when she goes to the celebrity ball.
Dress up tonight. Why be lonely?
He’ll stay at home and you’ll be alone, so why be lonely?
Celebrate! Celebrate! Dance to the music!
Celebrate! Celebrate! Dance to the music!
Celebrate! Celebrate! Dance to the music!
…and so on, and so forth. This happens at the 1:22 mark, meaning that, in the originla song, there’s almost a full minute of “Celebrate! Celebrate!”.
What relevance an exhortation for a young couple to go out and have a good time could have to a product aimed at senior citizens is beyond me. Everybody Have Fun Tonight would have been a better choice.