Indeed. Their worldview is, you don’t want meat, fine, eat vegetables… as vegetables. You want the taste and feel of meat? Eat MEAT! Can’t because of health reasons? Won’t because of ethical reasons? Then do without!
Meat substitutes are a way to allow people who can’t or won’t eat actual meat to enjoy some of the experience, and that wounds the rightwinger’s sense of the order of the world. So, “Woke” because it somehow implies that the preferences of different people are worth satisfying.
And I would not be surprised if some were thinking, “the Lord made meat, and vegetables. “Incredible Meats” are the transexuals of the food world.”