I thought his name was “Fletcher” and that Archie habitually mispronounced it as “Felcher.”
Archie was known for his malapropisms.
Yup… I’ll never be able to eat at McDonalds with a straight face again.
Sorry to interrupt the hilarious rebuttals here (very funny puns guys!!!), but I’m casting a vote for they knew EXACTLY what they were doing.
I’m old and white (but not rich :D), not to mention I live where 'street cred" isn’t exactly widespread, and even I know what “hit that” means. They’re sorta in the entertainment industry, they can’t possibly be unaware of it.
Mcdonalds- It’s meat between buns.
Speaking of a girl I met in a bar recently, I told a friend, “I’d hit it like McDonald’s” 
crap crap crap. beat me to it.
yeah, jack in the box. or wherever. just jack.
Edith:“Fletcher!”
Archie: “Whatevah!”
I dunno, I think it’s a very accurate ad campaign. I can’t tell you the number of times someone’s mentioned McDonald’s for lunch and I’ve replied, “Fuck That”.
with all their bleating about healthier eating, why not have
“McDonalds- Toss that Salad!”
My vote too. I was listening to tv without watching one day, and it was eye-opening (in an :eek: way) to hear the ads without watching for context. Double entendres much?
If this were true it would certainly make flipping burgers a much more interesting job.
I think their next slogan should be, “McDonalds Double Cheeseburger – I’d like to tap that ass.”
Starbucks is hiring Aerosmith for their new campaign with the tagline: “You ain’t seen nothin’ till you’re down on a muffin and you’re sure to get a double latte”
Hey, you know the old jingle phrase “Big Mac, Filet-O-Fish, Quarter Pounder French Fries?” The following phrase can be precisely fit into the same meter: “Ice Blue, Eighteen Inch, Double-Headed Dildo.”
Where’s my ad contract?
I’m torn between thinking they did it on purpose and thinking it was a blunder.
On the one hand, McDonalds has kind of a family friendly image that wouldn’t be helped by this kind of thing.
On the other hand, we do so much focus group and other testing with our ads that nothing like this would get through without us knowing. And we don’t have a tenth the advertising budget McDonalds has. Surely they do all our ad testing and more!
Now I have a vision of a room full of the twenty-something-year demographic, all sitting there trying to keep a straight face as they voted that slogan in.
Twenty-something-year-old, even.
People who would get bent out of shape about yet another double-entendre ad slogan tend to be …
… anal linguists*.
- rim shot
We are talking strictly field temperature here, right?
None of that kinky stuff!
That is IT, you’re not allowed to speak anymore. 