Dilbert: What's a "MAPCOM"?

Cafe Society
1

From this comic, the death spiral is Research -> Design -> Sales -> Mapcom. :confused: Did I read Mapcom wrong? :smack:

2

I read that as ‘MARCOM’ which to my corporate ears says ‘Marketing & Communications’.

But I’m prepared to be wrong.

3

It’s robust, end-to-end, e-business solution terminology for “marketing communications.”

4

Maybe “MAPCOM” is the company that makes the chart that he is using?