Heh, I had the same thought. The commercial instilled in me zero desire to buy DirecTV. It did make me want to see a non-existent movie where people fight wolves. I guess if that makes it a good ad or a bad one is up to interpretation.
I haven’t seen the ad, but I immediately thought of The Edge with Alec Baldwin and Anthony Hopkins. Not that I found that to be a particularly good movie, but hey, it has two dudes fighting an animal in a wintry wilderness.
What makes these commercials so cool is the action fills whatever room it’s playing in. The guy watching is literally standing in the middle of the scene. I thought one of the wolves was going to rip the movie viewer to shreds.
Sure wish we had tv that could do that for real. That would be a very intense viewing experience.
In my version, the wolves would be the good guys and the guy would be some greedy oil baron or something and all the wolves would have names like the bunnies in Watership Down. Go Wolves! Hollywood here I come!