$17Million. for both. Not $100M.
Only if your definition of “huge” is “stuff young people like.” As a not-young person, I couldn’t care less what those little snots are listening to these days.
Was anyone else momentarily confused by the ad urging Stop Jewish Hate? I guess I would have expected use of the work antisemitism. Given ongoing events in Gaza, I was not immediately certain as to what was meant by “Jewish Hate.”
Ok, sounds interesting!
Maybe, maybe not, many religions have spreading the word as one of the core things they do. So given the 1st amendment’s protection and that is part of many religions core reason for existing, I’m not seeing it.
You missed my point. Those ads were going for $7M per 30 seconds. A church that has $14M to spend on two ads isn’t in it for god.
I didn’t see that one, but I’ve seen others with the same message in the past year so no I wouldn’t have thought anything confusing. That’s with the blue square right?
Yes, it was, and the campaign started well before the Gaza war did.
Yeah I think I remember seeing one during last years Oscars.
The ad showed a guy working on his car when he hears his neighbors, a mom and her daughter who is like 3 or 4, going to their car. The daughter is asking “oh who drew that?” And the mom is desperately trying to get her in the car as fast as possible. So the guy walks over and sees them leaving, and that the garage door has a swastika/the words “no Jews” written on it.
The ad then cuts to the mom coming hom; the garage door is clean, and she looks across the street to see that the neighbor is still working on his car, but his boots are covered in white paint.
The ad ends with some stats about how commonly us Jewish Americans experience antisemitism.
As a Jewish person living in the States with young children, I found the ad very impactful.
The ad wasn’t about Israel or about Gaza, and as others in the thread stated the campaign against antisemitism predates the war in Gaza.
That ad has been shown many many times, it’s not a new one for the Super Bowl.
I wonder if it’s not counter-productive, though? It normalizes the idea of drawing swastikas on your neighbor’s house.
I read some article about how a national park found that putting up signs telling visitors not to take away the fossilized wood actually increased the amount of fossilized wood removed from the park. Because it made visitors think it was desirable to do so, and made it feel normal.
I’m in the same boat. I kept thinking “who’s that?” as the camera would show someone else. I guessed that was H.E.R on the guitar at one point but then my wife asked “Who is Her?” I did think the roller skating was pretty impressive though.
I don’t even know who H.E.R. is, but saw she was playing all the right notes/chords for the pre-recorded music, and figured she was some young guitar slinger.
I looked her up…she’s one award short of an EGOT!
I also really liked the chrome look of that guitar.
No I got your point, you missed mine. If they were also spending it on luxuries for the high priests yes you would have a point, but if they were living frugally and humbly and truly diverting money to spreading the word there is IMHO no issue at all. And all we have in evidence is that of the latter, and nothing entered into evidence of the former. So why are we investigating a religion on the basis of them doing what they legally can do?
I don’t watch a ton of commercial TV and had never seen that ad before, nor seen/heard the tagline “Stop Jewish Hate.” I’m sure I was not paying full attention to any aspect of the broadcast, bus as it was different from previous references I WAS familiar with to antisemitism, the ADL, etc, and in light of the recent discussions of/reactions to the current situation, it caused me momentary confusion. I thought it would’ve been quite a ballsy move for a pro-Palestine organization to mount such an ad.
I’m confused - why would a Pro Palestine group air an ad like that?
Perhaps - I could see that being a concern.
It didn’t feel like it dwelled on that or anything, though - we saw the graffiti briefly, just enough to understand what was going on - mostly we are watching the neighbor work on his car and listen to the sound of his neighbor being distraught. And then we cut to a clean garage door and the mom getting home. The emotional emphasis is all on the neighbor and his reaction.
For an ad targeting not Jewish people (who presumably are already opposed to antisemitism) but their neighbors, it felt very powerful to me.
One last comment from me on the derail and I’m done. These ads were from Scientology and Hallow (a catholic app). I can’t speak to how much the CEO of Hallow makes, but Scientology is notorious for bankrupting its members, among other things.
If you only heard the ad, you might thing “Jewish hate” was bombing Palestinian civilians.