Time’s Person of the Year poll.
I went with The Saint, because as the text of the poll pointed out, no matter the “official” criteria -
Given that understanding, there’s no pointing in adding more fuel to the fire under the monster. Anyone with that degree of activity has already has had enough information about them in public that giving them even the cursory review that Time manages is pointless. You’d need books, not magazines to summarize it, and for little point.
Instead, the less known Saint could certainly use recognition for the people they’re helping, and is likely to do some actual good for the world at large.
ON THE OTHER HAND, if I was to answer from the POV of “the editor-in-chief of Time Magazine” rather than myself (a minor but needed distinction), putting the monster on the front page is a whole lot more likely to buy me outrage-clicks and people buying it to excoriate me. So almost certainly better sales…