Fascination with the crunch!?

Why is it that most people like crunchy food? It offers no real taste value. Yet tons of companies praise their food products for being crunchier than an other…

Do we have crunch sensors? What is it!?!?!?

Just to add…

Potato chips seem to be the biggest market for crunch. Even to the point where chip makers use physics to alter the shape of the chip to create more crunch.

The brand ‘Crunchers’ is so crunchy it hurts my jaw!

Don’t forget breakfast cereals, candy bars…etc. I don’t understand what it is either.

I used to hate crunchy food when I was a kid but as I’ve gotten older I’ve started to crave it more and more. Maybe it’s just “fun” to eat (fun sized candy bar, anyone? ;)), maybe it makes you feel like you’re getting something done when you’re chewing. The world may never know.

I don’t know the answer, but I’ll offer a WAG that the attraction is related to whatever mechanism makes eating ice popular.

Consider the opposite possibility - soggy. Crunchy means fresh for many foods (potato chips, cereal, carrots, etc.). Once those foods have lost heir freshness, they’ve lost their crunch. Also, we tend to associate soggy with over-cooked.

Plus I think our western mouths have grown accustomed to crunchy foods. Having experienced the pastiness of enough Dim Sums and school cafeteria left-over-pasta-Fridays, I’ll stick with crunchy.

What I want to know is why my snack foods have become “extreme” lately. I don’t think I need “Extreme Stygian Conflagration B-B-Q cornchips”

Actually, I prefer moist and… not chewy, but something my teeth sink into rather than crush. Like a heavy, moist cake. What I love is the in-between stage of Crispix, after they’ve been in the milk for a couple of minutes, and you can collapse them with your tongue… :slight_smile: