"For a Better Life"

I’ve been trying to see if this has already been addressed here, but the search function is so frustrating. :smack:

A couple of years ago, I saw some of their billboards. More recently, there have been some PSA type spots on TV. (American stations, not seen any on Canadian outlets)

The Foundation for a Better Life

Very reminiscent of the Mormon campaign of years gone by. Apparently, the FBL is headed by a wealthy christian fellow whose name escapes me.

Anyone else aware of the campaign? I rather like it, even if it is designed to push all my emotional buttons…

If their name weren’t almost ridiculous, it’d be hard to argue with. Where is the worse-life lobby that’s willing to own up to it?

Foundation for fluffy kittens. Americans for more good stuff. The Happiness Fund.