Mecca Cola is a recently released new brand of cola, which promises that 10% of the profits made will go to Palestinian causes. The drink was launched near the end of last year. I haven’t been able to find any debates about this on SDMB, so thought I would put down my thoughts in this thread.
The drink is being marketed mainly in Europe, and is hoping to lure muslims away from Coke. As many muslims see Coke as a symbol of American imperialism, the option of buying the cleverly named Mecca Cole should be very appealing. “No more drinking stupid. Drink with commitment” says the label.
Commitment to what, exactly? The creater of the drink, a French Tunisian political activist says “We don’t like this America, very dangerous and very strong against others.”. Another quote: “America’s imperialism and Zionism by providing a substitute for American goods and increasing the blockade of countries boycotting American goods.”. Fair comment?
I think this kind of talk only serves to stoke the flames of the already tense relations in the middle east, especially in the light of the looming war in that area. Although the drink’s creator claims that none of the profits will be used to fund terrorism, I wonder if there aren’t other causes outside of Palestine, which are not equally worthy of this aid.
If a Jewish company started manufacturing a new cola in Europe, and promised 10% to Jewish only causes, wouldn’t there be serious questions asked?
Maybe I am reading more into this than I should, so I ask you: innocent cola drink, or is there more to it than that? The wider issue of Israel / Palestine is also up for debate.
Links:
http://news.bbc.co.uk/1/hi/world/middle_east/2640259.stm
http://mecca-cola.com (in French, unfortunately)
Many other sources can be found by googling “mecca cola”.