'Galleria' usage

There’s a chain of jewelry stores called ‘Jared – The Galleria of Jewelry’. Is ‘galleria’ being used properly here?

By definition, a galleria is ‘a roofed passageway or indoor court usually containing a variety of shops or businesses.’ While Jared does have a roof, I wouldn’t call it a ‘passageway’. And it’s one business; not a ‘variety of shops’ or ‘a variety of businesses’.

Shouldn’t they be ‘The Gallery of Jewelry’; as in ‘a building, an institution, or a room for the exhibition of artistic work’ or ‘an establishment that displays and sells works of art.’?

It’s just a fake usage, like “Ye Olde … Shoppe.” They’re trying to seem classy of European.

My GF and I so “Jared’s Galleria” the other day. She theorized that the “galleria” part was intentionally high-falutin’, so as to detract from the redneck nature of the name “Jared.” Seriously, who names their diamond store “Jared’s”?

Yeah, what a dumb goofus this Jared is. Seriously, who’d want to be compared to him?

snerk

That crossed my mind, too…

I dunno… Bubba’s Baubles has a bit of a ring to it.

Signet Group Plc, the London-based company that owns the chain, as well as other businesses including Kay Jewelers.

The Jared you linked to is “Jared Diamond” and has no affiliation with Jared’s Galleria of Jewelry.
:rolleyes:

Ooh! I get to do it!
WHOOSH!!!

So galleria is a real word?! I always thought it was a proper noun, just the name of a company that builds shopping malls.