Guys, I'm in the market for a new brand of boxer briefs. Anyone have a strong brand loyalty?

Agreed. I came in here to say this very thing. The Kirkland Underwear are amazingly comfortable. I don’t even go in store to get them anymore; My last underwear purchase was made through their website.

Good Stuff

Kirkland stuff is good quality. Call me a snob but I just can’t have my underwear, coffee, paper towels, and tires all be the same brand.

My needs are simple and Hanes fulfills them in the boxer brief realm.

I’m married and still don’t. My wife and I have a laundry understanding - I’ll do mine my way (all colors, textures, fabrics in one load; cold wash, cold rinse) and she can do hers any way she wants. Works really well!

I don’t mind them being the same brand, but I draw the line at them all being the same color.

Uniqlo AIRisms are worth trying; very satiny and light feel (bot not commando light).

Comfortable Club has the most comfortable ones I’ve tried (which includes Kirkland) but they don’t last for more than a year or two. Still worth it, though, especially at current clearance prices.

I was in Australia on vacation and bought some black Tradie boxer/briefs. Best underwear I ever had, so I still sometimes order them.