I’ve been watching a lot of old commercials on YouTube today.
Schaefer, the beer to have when you’re having more than one, definitely did some serious advertising back in the day.
Was the ‘more than one’ slogan a hint that the beer was lighter than the regular beer you’d get at the time? Or just an acknowledgment that some people do drink to get drunk?
They still sell it in various places. I bought a few six packs when I was living in Pennsylvania. Similar to Hamm’s. It was pretty lightweight stuff. Whenever I wanted an ole American lager, I’ll go with Narragansett wherever I can find it.
It was one of my dad’s favorite beers when I was growing up, probably because it was cheap. So I drank quite a few that my friends and I “borrowed” from the fridge. Never actually bought any myself though, it was not very good.
“inoffensive light beer pisswater” as one of my east coast relatives described it iit was something youd take to a college party becuase it was cheap and you could drink a lot of it … pretty much like she described bud light also
If you were in Pennsylvania, you could have had a Yuengling.
We rented a vacation home with relatives from Pittsburgh, and since Big Bob was the most vocal about needing lots of booze, we put him in charge of it.
We got to the house after he did, opened the back door, and… six cases of “Yuengling’s”. I rolled my eyes, reliving my past disappointments at local beers (Iron City, Stroh’s, Keystone, Natty Light). But I cracked a can (oh, I’m strictly a 'bottles are best" guy, too)…
… Hey, pretty good! A classic Pilsner that reminded me of the Milwaukee beers that my dad drank back in the 50s.
.
Now, in terms of beer commercials, you can’t beat those Rainier Beer ads that ran back in the 70s (from Seattle).
Drank boatloads of Schaefer back in college. Used to make a drink called “strip and go naked”. Case of Schaefer, handle o’ vodka, 2 liters of H2O, and a tub of country time lemonade powder. Smelled like crap, but got the job done.
A property made one was stirred with a lacrosse stick handle. Truly vile.
Only when I couldn’t get any Haffenreffer.
I dunno how much Schaeffer I drank. My preferred cheap beer was Schmidt.
Both Schmidt and Schaeffer were $2.19 a twelve pack, and on sale for $2.09. So, if Schaeffer happened to be on sale for that 10 cent savings in college in the early 1980’s, then more often than not that ten cents would put me over the top to making a purchase decision.
Schaeffer was not good beer but still my preference taste wise over bud.
Cases of it in college because it was so cheap. Of course, we were a refined lot, so our first couple of beers would be a more expensive, better-tasting brand, and then we would move over to the Schaefer.
I remember a great night at a Greenwich Village folk/rock club, where the only beer on tap was Schaefer. It was good–not great, but good enough to enjoy the music and the evening. It’s not something I’d voluntarily buy, but if it was the only thing available; well, it’ll do.
Yup, years ago, upstate NY
Narragansett is, without question, the best ‘Murikun’ gold piss colored lager beer you can drink. Bud, Miller, Coors, Schaeffers, Yuengling…not in Narragansett’s league. They sell that shit at Fenway, and it’ll definitely put you in the mood for a 7th inning piss, er, I mean stretch.
Neither one of those was available where I went to college.
But during my entire freshman year, we could (and occasionally did) buy Old Milwaukee for 89 cents a six-pack.
Natty Light was always the dirt cheapest, followed by Busch Light. Me being the narcissistic snot that I was thought I was living the high life whenever I could grab a six pack of Michelob.
This.
We used to get Augsburger. On sale, it was $2 a six, in bottles. That was a steal but we couldn’t always get it on sale. Some guy with a German accent did a radio commercial, talking about how it won some prize in a Great American Beer book. Pity you can’t buy it any more.
PS Lowenbrau used to be good and affordable but they changed the recipe or something. Remember this in jingle form?
Sure you can: Stroh’s beer ads from the early seventies. I can’t find them but two examples I can remember:
An American airman trooping with a bunch of Tommies in the desert introduces them to how tasty Stroh’s is – from an imaginary can.
Several dories are floating with a fisherman in each. One starts hauling in a handline, pauses, then starts to chortle. Dangling from the line is a can of Stroh’s hooked through the pull tab. He holds it aloft and calls out, “The Stroh’s are running! The Stroo-o-h’s are running!”
I couldn’t find the one I remember but it’s the same singer.
Schaefer beer. That was one of our cheap go-tos back as an undergrad in West Texas. It did the trick.
Nowadays you can find craft beers intentionally brewed to be session beers.
A relative used to buy it back in the day. To me, it always tasted like it had a rough edge to it that made Budweiser seem smooth. It tasted to me a lot like Pabst/Schmidts beers and I only liked it for the 30 seconds that it was totally ice cold (and on a really hot day).